Image Credit: Google
Before knowing what is adwords, I like to tell you one small thing i.e, when we are searching something in Google search engine it appears in two ways. One is organic and the other is Inorganic. In simple words, if a website (or) Company uses PPC Advertising then it is known as Inorganic way. If not and getting their website to top of the search results using SEO techniques then it is organic way.
Now let us get through what is Google Adwords. Google Adwords is the Ad Service provided by the Google to reach the top of the search results for any website immediately (or) Spontaneously. Now you will be thinking of how to find it is by adwords result? Dont mess it up, For example, I am searching for the keyword “Mobile Phones” in Google search engine.
From the above search results you can see that the search results were appeared with the small Icon in green color with the word “AD”. The results appeared like this were by the promotion of the adwords.
How to sign up for Adwords?
If you have a Google Account then it is enough as you all know that we can use all the suite provided by Google with a single account.
Payment for Adwords:
The minimum amount is 500 Rupees and the tax will be charged by Google for the amount you are paying. The Payment method accepted by Google is Credit Card and Net-banking. You will be allowed to initiate a campaign Only after the payment process.
How to create a campaign?
Search Network With Display Select: This option can by used when you aim to potentially reach more customers. When you select this your website will be appearing in the search results and also the banners of your website at the Google Partner websites. Google Partner websites are those websites which are signed up for the Google Adsense by the website owners (or) Admin.
Search Network Only: Your website will be appeared only in the search results.
Display Network Only: Your website will be appeared only in the Google Partner websites.
Shopping and Video Ads: I know you will be going through this most of your times, yes. The advertisements you will be seeing regarding some company when you are watching the Video (or)before(or)after watching it. This is also achieved by adwords. Shopping ads are with images and it will give the best idea about your product and what is your website is all about.
After choosing your objective give the Campaign name at your desire. In the campaign settings you can choose the Location targeting. Both Exclude and Include location targeting is available. The bid strategy can be applied according to your wish. The following were the Bid Strategies
Target Search Page Location: This bidding place your website in the first of the search results. If money doesn’t matters you, then I recommend this.
Cost Per Acquisition (CPA): It helps to get you more conversion for your website.
Return on Ad Spend (ROAS): Automatically set the bid to get more conversion value.
Maximize Clicks: Your Ad will be favored to get more clicks.
Enhanced Cost Per Click: The bid is up and down to get more Conversions.
The above mentioned were come comes under the category of Automatic Bidding.
Manual Cost Per Click: The maximum bid amount for the keywords were set manually.
In the Final URL section give the landing page URL which you want the customers to arrive at your website after clicking your Ad. In the headline 1 and 2 give the important keywords in the sentence which describes about your company (or) website at its best. Now Click Save Ad and It will take several hours by Google to approve it. To add further keywords in an adgroup, Click the Keyword button in the Adgroup. Enter the keyword in the box and Click estimate traffic search button. You will also be suggested by Google for certain keywords. If you wish you can add them to and estimate the search traffic for it..
If you are satisfied with the traffic estimation for the keyword you entered then click save button. I Your Adword account set up is now ready and on its way to Google Search. All the best!!